dailies

Yay! If you’ve been following along from my post about Fort Collins new awful logo.

New city logo put on ice
The city will stop the implementation of a new logo until it can talk more about the design.

City Manager Darin Atteberry sent a memo to city staff with those instructions Thursday following complaints by residents and Mayor Pro-Tem Kelly Ohlson. Ohlson said he was “underwhelmed” by Atteberry’s choice for a new city logo.

Atteberry plans to give the City Council several options on how to move forward at a Tuesday work session.

“The majority of feedback that council members and I have received has been negative,” Atteberry said. “There has been some positive feedback, but we have mostly heard from people who weren’t happy. We won’t be putting the logo on vehicles (or other) equipment we purchase.”

Ohlson said he heard negative feedback from a wide variety of people from different segments of the community.

“The citizens don’t like it,” Ohlson said. “The city needs to accept that, and now we need to try and fix it. I have never had so much citizen dissatisfaction with an action the city has taken since I was elected and I believe they are right.”

The new logo design cost the city $2,600 taken from a larger $78,000 economic stimulus effort to “brand” the city.

The full story here…