dailies

False Advertising Undermines All Civilization
Thug #1: Yo, when I go to McDonald’s I don’t just want a fuckin’ Number One with a mothafuckin’ Coke. I want a Number One, a Coke, and a mothafuckin’ smile.
Thug #2: Word.
~Q train platform, Union Square

Two things here. First, branding. I won’t go into the gritty details about how important branding is, but you can see from this example how pervasive it can be; even minor inconsistencies are conspicuous to your average consumer. Granted, McD’s brand never included promoting smiles, but Coke’s brand did, and it’s influencing McD’s.

Second thing, Overheard in New York. A hilarious and disturbing collection of quips and quotes heard by everyday people from everyday people on the streets of the Big Apple. Great stuff if you’re ever in a funk and need a quick laugh.